As for how all three parties feel about their latest team up, Kris Jenner, Jay and Kim have expressed ample excitement towards this next step.

On Sept. 7, Kris shared the announcement to her Instagram page, noting, “So proud, honored and excited to be a part of this!”

Meanwhile, Jay, who reportedly brought the idea to Kim and Kris this year, highlighted The Kardashians stars’ entrepreneurial experience while reflecting on the venture. As he told the Wall Street Journal in a Sept. 7 interview, “Having built businesses themselves as true entrepreneurs is a very differentiated approach.”

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